The migration of color cosmetics and skin care claims and technologies into hair care has become the basis to offer consumers hair care products with added-value benefits focused on caring and protecting the hair. This trend represents an important shift in the industry to boost value sales in a market that has long ago reached maturity.

Linking hair and skin care through claims, ingredients and trends

From a consumer perspective, this trend is about developing hair care products that offer an enhanced hair care routine. This is accomplished through the creation of either multifunctional hair care products such as BB and CC Creams that provide treatment and styling benefits together, which are starting to gain attention in the marketplace due to the convenience factor, or specialized products designed to encourage a multi-step hair care regimen similar to a skin care regimen to target the specific needs the consumer has to address.

Another option is cleansing and conditioning products that are multipurpose, safe and innovative to assist in the hair care regimen from the start all the way to the finish. This inspiration from the latest developments in skin care is ultimately meant to offer more value for the money, a proposition that goes a long way with consumers overall.




Understanding the changing landscape of Multi-Cultural Hair Styles

The limitation of time in consumers lives and the inclusion of multifunctional products becomes more prominent and holds truer in the ever increasing multi-cultural market. Due to the complexity of hair types and requirements of such diversity, it is important to extend the segmentation of your products to fit these needs. Consider using extracts, oils, butters and proteins in lightweight, highly moisturizing and innovative textures with styling benefits that improve the overall appearance and health of the hair to appeal to this mixed and unique market, and help them overcome the challenges of the flourrishing ideals of beauty.

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Plantasil 4 V – Conditioning Booster for Shampoo formaulations (PEG-40Hydrogenatedcastoroil,PEG-7GlycerylCocoate,PEG/PPG-120/10TrimethylolPropaneTrioleate,Glycerin)

  • High conditioning even with low surfactant content and for very damaged hair
  • Improved wet and dry combing to help prevent breakage
  • Silicone-Free, Preservative-Free, Sulfate-Free


Trycholastil™  for scalp care and prevention of hair loss  and thinning hair  – (GLYCERIN (AND) WATER (AND) SORBITOL (AND) PTEROCARPUS MARSUPIUM BARK EXTRACT (AND) DISODIUM SUCCINATE (AND GLUTAMIC ACID)

  • Protection against glycation
  • Prevents thinning and hair loss
  • 10% use level clinically shown to reduce hair loss


Gluadin® WLM Benz for anti-hair breakage and protection – (Hydrolyzed Wheat Protein)

  • 100% naturally-derived
  • Penetrates into cortex to strengthen, repair and protect from within
  • Reduces hair breakage by more than 80%
  • Protects hair from daily stresses such as combing and styling


Nutrilan® Keratin WPP to re-build strength – (Hydrolyzed Keratin)

  • Fortifies hair shaft by replenishing the hair’s natural protein
  • Rebuilds hair’s tensile strength, improves elasticity and reduces breakage
  • Reduced damage caused by chemical treatments


Uvinul® MC 80 to prevent deterioration caused by UV rays  – (ETHYLHEXYL METHOXYCINNAMATE)

  • UVB filter that can protect hair from exposure to sunlight
  • Excellent solvent for other UV filters used to protect hair


D-Panthenol for superior moisturizing and shine – (Panthenol)

  • Long-lasting moisturizer
  • Prevents hair damage
  • Thickens hair
  • Improves luster and shine


Available grades: