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FROM AT HOME CAR WASH TO CAR WASH CENTERS, WHAT DO CONSUMERS WANT?

 

WHO WASHES THEIR CAR AT HOME?

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WHO WASHES THEIR CAR AT CAR WASH CENTERS?

Household customers account for the largest share of car wash & detailing industry revenue at approximately 76%. Car Wash & Detailing household customers are broadly defined as consumers that have a driver’s license, own a car, and are older than 16 years of age.  Business customers contribute 22% of industry revenue. Revenue from this segment is largely derived from servicing delivery vans and taxi cabs.

“Recent improvements in consumers’ disposable income will help the industry rebound in the coming years, with anticipated revenue growth of 3.3% annually to reach $7.7 billion by 2018.”

 Key industry drivers include consumer spending habits and new car sales. Through 2018, motor vehicle registrations are expected to increase 1.3% annually, resulting in increased consumer demand for after-market services such as car washes.

The industry includes full and self -service car wash facilities, as well as truck and bus washes and vehicle detailing services. Interior cleaning and hand wax services are offered by 59.4% of car wash centers, followed by exterior cleaning (56.5%), shampoo floor mats (50.7%) and upholstery cleaning (46.4%) to name just a few.

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Sources: Car Wash Industry Profile (First Research), Mintel, EPA & Wash Trends Magazine, Professional Car Wash & Detailing Magazine. Infographics with Infographic Creator.

KEY CAR CARE MARKET TRENDS

 

SUSTAINABILITY

The sustainability trend has taken precedence over the last 5 years. 83% of all ingredients found in consumer car care product launches in North America have a green claim; for instance, biodegradable and plant-based. Additionally, environmentally friendly product and botanical/herbal are included in the top 10 marketing claims. Furthermore, the need for environmentally friendly and waterless/no rinse products due to environmental concerns and restrictions are of increasing need and desire.

MULTIPURPOSE PRODUCTS

Today, household products marketed as multipurpose compete with products designed specifically for car care, more prominently in the surface and glass cleaning categories.

29% of household product launches in North America are positioned as all purpose/multi-purpose surface care, driving their extended use as alternatives to clean car surfaces.

This is creating further market opportunity for the HI&I formulator, while increasing the need for differentiation from the manufacturers of products targeted exclusively to vehicle care. The focus is on multipurpose products that are fast acting and provide repellant and protection properties to ensure long-lasting cleaning benefits.

ODOR NEUTRALIZING & CONVENIENCE

Odor neutralizing, ease of use and time/speed are included in the top 10 marketing claims for car care product launches in North America over the last 10 years. In line with today’s consumers lifestyles, products that reduce cleaning time and make next-time-cleaning easier continue to be in high demand.

FORMULATION SOLUTIONS

 

EMULSIFIERS
Dicoco Quat CARSPRAY 300 Beading & Sheeting. Versatile. 70-80% active in IPA (no added water)
Quat/Nonionic CARSPRAY 400 Promotes sheeting while maintaining beading on surfaces.
Quat/Nonionic CARSPRAY 401 High flash version of Carspray 400 in Propylene Glycol
HYDROPHOBES
Ester Oil TEGOSOFT OS Ethylhexyl Stearate. Versatile. Good biodegradability. Low toxicity and odor.
Ester Oil TEGOSOFT OL Ethylhexyl Laurate. Versatile. Good biodegradability. Low toxicity and odor.
FORMULATION AIDS
Nonionic CARSPRAY 205 Co-emulsifier. Superior co-emulsifier for drying aids/ rinse aids
PERFORMANCE ENHANCERS
Silicone Quat TEGOPREN 6922 Quaternium 80. Long-term protection and hydrophobicity. Speeds up the drying effect.
Silicone Quat TEGO Polish Additiv Q 70 Quaternium 80 Blend. Protection, high gloss, hydrophobicity and color refreshment.
Amino Functional Silicone TEGO Polish Additiv ACS Amosiloxane. Self-emulsifying (W/O) amino siloxane & protective surface finish. Water repellency. Weather  resistance. Adds depth to color.
Silicone Surfactant TEGOPREN 5852 Dimethicone Copolyol. Specialty silicone polyether for hydrophilic wetting. Improves water solubility. Enhances drying effect and nearly complete water elimination. Anti-fogging. Polishes plastic
and rubber.
Specialty Polymer REWOCARE 755 Specialty Polymer. Repels dirt, spot and streak free. Easier next-time cleaning. Speeds up
drying effect. Gloss and extra shine.
OTHER FORMULATION SOLUTIONS
Methylglycinediacetic Acid (MGDA) Trilon M Green, biodegradable. Effective at lower concentrations.
Aqueous Acrylic Copolymer Polyquart Ampho 149 Fast, long-lasting, Spot and fog-free, no residue left in no rinse products. High shine, easier next time cleaning and less resoiling.
Caprylyl/Myristyl Glucoside Glucopon 425 N Made from renewable resources, readily biodegradable. Superior wetting, safe for all surfaces.
Proprietary Surfactant Inoterra DWE Biodegradable, environmentally friendly, NP-9 replacement. Efficient at low concentrations, superior degreasing properties. Excellent in spray applicattions.
Cationic Surfactant Dehyquart CSP Biodegradable, Provides quick drying, water repelling agents that leave a long lasting gloss effect. Less Flammable and more cost effective!

 

FORMULATION SHOWCASE

Cheater Wax

Wash and Wax Ready-to-Use Formula (for cleaning, shine and protection)

Manual & Automatic Wash & Wax Detergent (2 in 1)

CARSPRAY 300 Drying Agent Concentrate

CARSPRAY 400 Drying Agent Concentrate

Shine and Dry Rinse Agent  and another Shine and Dry Rinse Agent

Carpet Cleaner with Odor Removal

Odor Absorber Spray, Aqueous

All-Purpose Cleaner

Vehicle Rinse

One Step Surfactant Leather Cleaner and Conditioner

 

 

See more car care formulations here