Trends
These three color products align with the trends in both personal care and color. There’s a major shift to unseen base looks with color palettes that bring out natural beauty, coupled with efficacious ingredients that deliver more value added. Bringing in bang for the buck is paramount for today's economic landscape, and consumers take [...]
As the book written on The Science of Communicating Science explains, SciComm is “a variety of practices that transmit scientific ideas, methods, knowledge and research to non-expert audiences in an accessible, understandable or useful way
The textured hair market continues to grow exponentially as consumers embrace their natural hair and prioritize routines made for their unique hair types. However, despite the growing demand for textured hair care products, there is still a limited range of products designed for natural hairstyles.
Who we are and what we are about can most often be defined by what we are part of, or more exclusively not part of. When we compartmentalize people by standards such as how we identify, we create separation beyond the needs of belonging, and furthermore esteem.
Where as the Type IV richest skin type do not experience the visual result of a sun burn, however their natural protection is at the maximum of 90 minutes and after that the risk of damage below skin surface that can cause skin aging and cancers increases. For these reasons incorporating SPF in all cosmetic products is advisable. For those with richest tones, tinted sunscreens are preferred.
Have you Mist the #1 Mission in Skin Care? Moisturize! Moisturizers that fill in your skin with hydration rather than an occlusive cream that just sits on top are perceived as more beneficial. Watery products with humectants like hyaluronic acid and glycerin are great for adding moisture to the skin. Consider product development around multiple layers [...]
Let's Face it. In the age of "to see or be seen" Social Media has people everywhere scrolling, zooming and scrutinizing every aspect of a picture perfect existence. The focus is shifting however to presenting an authentic self, and to accept the skin you are in.
Inclusion feels like a simple principal, we are taught in fact at an early age, but somewhere along the line people tend to move from acceptance to indifference. With America’s ever-changing demographics and self-expression, the landscape of personal care is quickly changing and with greater reason more personal than ever. The discussion around Inclusionary beauty [...]
Given that there is no “one size fits all” language when it comes to talking about race, there is no one color fits all when talking about cosmetics. During the last US Census, the percentage of people who reported multiple races changed drastically from only 9 million people in 2010, jumping to 33.8 million people in 2020.
From a beautiful glass skin ("Chok Chok") look to lustrous eye makeup, Korean Beauty continues to be all the rage in the industry. It has impacted the way that we view our skincare and makeup routines & products. A beauty routine with multiple steps, the objective of K-Beauty (Korean Beauty) is to get radiant, reflective skin that is smooth in both appearance and touch while also having visibility intense hydration.
