Color Cosmetics

//Color Cosmetics

The Sustainability Product Story Consumers Want

Consumers look for products with a sustainability story. The more a product can relate to consumers' lifestyles, the better. We want to feel a connection between ourselves and the companies & brands we choose to bring into our lives. We all know corporations have to first satisfy their true customer – investors. Thankfully, major corporations are [...]

Effect Pigments for Color Cosmetics and Personal Care Products

DISCOVER THE POSSIBILITIES WITH EFFECT PIGMENTS   Social media and the color cosmetics industry are telling a story, one of fairy tale makeup for the adult market. Consumers never grow old of wanting to adapt fantasy-inspired looks with magical shimmery and glitter, or simply adding a touch of eye gloss and captivating peachy-pink lipstick to an everyday look!   [...]

By | February 20th, 2017|Beauty Care, Color Cosmetics, Trends|0 Comments

Opportunity in the Beauty-Healthcare Cross-Category

The separation between cosmetic, skin and hair categories is dissipating as health and preventative measures are becoming top of mind for consumers.  Daily protection from pollution, cosmetic touches in treatment products to heal skin ailments and provide complete abrasion coverage are some examples of preventive measures consumers look for. Some applications that address these claims include general purpose body [...]