ECONOMIC OPPORTUNITY IN THE ORGANIC MARKET
In 2012, the global demand for organic personal care products reached $7.6 billion, and is predicted to grow to $13.2 billion by 2018.
The US is the largest market for organic personal care products followed by Japan and Germany. Organic Monitor forecasts North American revenues to reach US$ 8 billion by 2017.
WHAT MARKET SEGMENT DO YOU PLAY IN?
The demand for natural and organic products is predominantly driven by consumers’ concerns about health and safety and valuation of “green” attributes. The latest is perhaps the main trend behind the evolution of the two major “green” market segments: Specialty naturals and mainstream naturals, due to the fact that consumers’ assessment of “green” attributes is a determining factor in their lifestyle; therefore, purchasing decisions are greatly impacted by it.
The Beauty and HI&I industries continue to embrace sustainability as a measure of efficiency, leading to sound business strategies centered around reducing the environmental impact of the most critical aspects of ingredient sourcing, manufacturing, transportation and end use of the products. Managing the supply chain, product development and manufacturing processes based on the principles of sustainability is not only smart to meet consumer demand in both specialty and mainstream naturals, but also to increase competitiveness and enhance the value of your brand.
FORMULATION SOLUTIONS FOR SPECIALTY AND MAINSTREAM NATURALS
Whether you formulate products made with certified ingredients, or your key focus is on using non-certified ingredients with a natural profile to increase the natural positioning of your finished products, DeWolf’s portfolio, technical and marketing expertise will support your product development process from the ideation stage to market launch.
These tools have been designed to assist you in making more informed choices about ingredient selection:
FIND CERTIFIED AND NATURAL (NON-CERTIFIED) INGREDIENTS IN OUR WEBSITE
In the top, right hand side menu, you can select ingredients by certification standard or by green attribute.
GREEN SMART CARD
Call unto receive a copy of the Green Smart Card
- A useful synopsis about the organic and natural criteria defined by each of the major certification standards
- A comprehensive view of DeWolf’s certified ingredients for the formulation of specialty naturals
- A comprehensive view of DeWolf’s ingredients with a natural profile (source, free-from) for the formulation of mainstream naturals
Sources: Cosmeticsdesign.com – North America organic cosmetics drive booming global market – July 18, 2013 / Organic Monitor / Mintel GNPD / ©Euromonitor International