MEN’S GROOMING BY THE NUMBERS
- In 2016 US men’s grooming grew 5% to reach sales of $8.9 billion
- Men’s skin care posted the highest growth (10%, $312 million), driven by brands diversifying beyond men’s shaving
- Men’s hair care also had a strong performance in 2016 (8% growth, $1.0 billion), driven by strong demand for beard care products, including balms and oils
The US will be the third biggest contributor to global growth of Men’s Skin Care, adding around $70 million by 2019
American men continue to shape up market trends and economic opportunity. Men want to embrace effortless handsomeness to make their lives more rewarding but also easier. Think about this, 51% of American men want to try a new Personal Care product. However, product adoption is still a challenge, so what can change?
- American men will be more likely to add an extra step to their routine if it offers a solution to a specific skin health concern.
- Addressing the differences between male and female skin through problem-solving product concepts that are true to men’s lifestyles and what they like.
- Developing innovative applications that can entice the male consumer in new ways.
American men continue to shape up market trends and economic opportunity
THE TREND FOR MEN’S FACIAL HAIR LEADS TO NEW ROUTINES AND PRODUCT USAGE
MULTICULTURAL INFLUENCES DRIVING OPPORTUNITY FOR NEW PRODUCT DEVELOPMENT
Korean beauty and the evolving health & wellness convergence are driving new possibilities
BEARD CARE: STYLING & CONTROL, NOURISHING OF FACIAL HAIR AND SKIN
- DUROSOFT SF (INCI: Polyglyceryl-4 Oleate): Sustainable emulsifier.
- Ginseng and Ginkgo Biloba Cucumber (Holistically balanced botanical extracts): Natural solutions, ideal for dry skin and after shaving products
- Relipidium™ (INCI: Hydrolyzed yeast protein, butylene glycol): Restores barrier function and provides long-lasting moisturization.
HAIR LOSS, THINNING HAIR, SCALP CARE
- Folistim 2 (Extract blend): Stimulates the hair follicles and consequently accelerates hair growth.
- Bio-Dandrax Plex (Extract blend): Controls dandruff, conditions and strengthens the hair.
- Tricholastyl™ (Blend): Anti-hair loss preventive activity, scalp care and prevention of thinning hair.
- Sanicapyl™ (INCI: Sodium Lauroyl Lactylate (and) Butylene Glycol (and) Piper Nigrum Fruit (and) Inga Alba Bark Extract) Designed to impart scalp treatment beyond anti-dandruff. It reduces inflammation and cellular damage. It has also been shown to reduce dandruff and prevent scalp oiliness.
- Puricare™ ( INCI: Water (and) Glycerin (and) Moringa Pterygosperma Seed Extract) Prevents damages caused by pollution and environmental stress while increasing hair smoothness.
OVERALL SKIN COMPLEXION:
- Shadownyl™ (INCI: INCI: Water, Algae Extract, Hexylene Glycol, Capryl Glycol, Xanthan Gum). Addresses dark under-eye circles and reduces wrinkles.
- Beta-Hydroxyde™ ACSD (INCI: Salicylic Acid (and) Acacia Senegal Gum). This product has exfoliating activity and visibly refines pore size.
- Neurobiox™ (INCI: Water, Butylene Glycol, Pentylene Glycol, Achillea Millfolum extract, Xanthan Gum). Designed to erase skin irregularities, wrinkles, large pores and dark spots.
- MAT-XS™ Clinical ( INCI: Water, Butylene Glycol, Pentylene glycol, Xanthan Gum, Sarcosine): Visibly reduces the signs of oily skin to deliver oil control benefits.
- BRB SG 116 ( INCI: Cyclopentasiloxane (and) Dimethicone/Vinyl Dimethicone Crosspolymer): a cross-linked silicone elastomer gel dispersed in cyclopentasiloxane that provides luxurious feel as well as improving formula stability by acting as a thickening agent.
- Natural Beard Oil
- Ultra Hold Styling Gel with Luviset Clear AT2
- Men’s Mattifying Lotion with MAT XS Clinical
- Men’s Eye-conic Dark Circle Treatment with Shadownyl
- Flex Style Texturizing Paste with Luviset® Clear AT2
- 5-in-1 All Purpose Men’s Wash with Miracare® LSC-346
- Intense Purifying Toner with MAT XS Clinical
- Silicone-Free Detoxifying Shampoo