March 15, 2013 – WARWICK, RI – The DeWolf Companies (DeWolf Chemical, Inc., Glenn Corporation, Tempo Canada, ULC) proudly announce the launch of their new brand identity, which underscores the organization’s continuing expansion in the North American market, driving market penetration with a highly technical sales team focused on selling through in-depth ingredient knowledge and market trend analysis.
“After several years of growth, both organically and through acquisition, we thought this was the right time to revitalize and modernize our identity to represent the evolution of the business”, says Hank DeWolf, President and CEO, The DeWolf Companies. “We want to invigorate our market presence with a fresh approach that builds broader recognition of the value of our organization and how this sets us apart form anyone else”.
“We started by understanding the value of our brands as seen by our customers and suppliers. This discovery process revealed a high level of brand recognition. With such strength at hand, we decided to capitalize on our existing brand assets, our values and our vision of the future to define our new brand strategy”, says Julia Hernandez, Marketing Manager, The DeWolf Companies.
The new brand identity is supported by a new logo containing a symbol of intersecting building blocks that rotate dynamically, and the individual sister company names. The symbol represents movement and dynamism, translating to the organization’s marketing orientation, and scientific thought, alluding to its technical competence.
Each company under The DeWolf Companies umbrella operates individually based on exclusive supplier relationships with specific regional representation of these supplier partnerships. Each company has its own dedicated management, sales, supply chain and customer service teams.
“Our new brand identity supports our business structure while enhancing recognition of the values and the business model that are the foundation of The DeWolf Companies as a whole”, says Hank DeWolf.
The new logo, anchored by our current tag line, “Supporting the development of formulation solutions for everyday life™” is featured on each company’s website: