NEW BRAND IDENTITY
In 2013, DeWolf Chemical and its sister companies went through a strategic re-branding designed to revitalize and modernize its identity by capitalizing on its existing brand’s assets to address three key strategic business goals:
- Align all the businesses and their recognition in the marketplace
- Build broader recognition of the value of our organization, and how this value sets us apart from our competitors
- Establish brand cohesiveness and consistency
KODA DISTRIBUTION GROUP ACQUIRES DEWOLF CHEMICAL AND ITS SISTER COMPANIES
In February 2014, DeWolf Chemical and its sitter companies were acquired by Azelis Americas (the leading distributor of specialty chemicals in North America), and formed the operating entities within the newly created KODA Care business unit, with a continued focus on the Beauty Care and HI&I markets.
