Passion. Integrity. Teamwork. Execution.

What does your new brand identity mean?

Our new brand identity communicates three things:
Our brand differentiator: Technical competence and marketing orientation.
The DeWolf Companies’ unity and growth: Working together, we focus on growing our business by positioning our organization strategically in the marketplace.
Our brand values: Passion, Integrity, Teamwork and Execution.

What does the new brand identity consist of?

The new brand identify consists of a new logo formed by a symbol and the individual company names. The color palette emphasizes the brighter, distinguishing branded colors: DeWolf Green, Glenn Orange and Tempo Red. Blue is used as an accent color to tie each of the individual brands together under The DeWolf Companies’ umbrella. The shape of the symbol represents movement and dynamism, translating to our marketing orientation, and scientific thought, alluding to our technical competence.

Why are you implementing a new brand identity?

Our objective is to revitalize and modernize our identity by capitalizing on our existing brand’s assets to address three of our strategic business goals:

1. Align all the businesses and their recognition in the marketplace.

2. Build broader recognition of the value of our organization, and how this value sets us apart from our competitors.

3. Establish brand cohesiveness and consistency.

Why do it now?

Our organization has grown significantly over the last years, both organically and through acquisition, Tempo Canada being the latest addition to The DeWolf Companies.

We believe this is the right time to invigorate our presence with a fresh approach that reinforces our brand promise and enhances our customers’ experience with us.

Does the new brand identity mean that Glenn, DeWolf and Tempo were unified into one company?

No. Each company still operates individually based on exclusive supplier relationships with specific regional representation of these key supplier partnerships. Each company has its own dedicated management, sales, supply chain and customer service teams. Advantageously, The DeWolf Companies share the same values and business model.

Has the company name changed?

No. DeWolf, Glenn and Tempo are sister companies under The DeWolf Companies’ umbrella.

Has the company been sold?

No. The DeWolf Companies, consisting of DeWolf, Glenn and Tempo are privately held, family-owned, chemical distributors that collectively sell on a North American basis.