Eye Contact Is the Only Contact, Make It Say Something
Lip color has long held the top spot for color cosmetic sales due to its easy method of self-expression, but what happens when lips are no longer seen, rather hidden behind a mask? Take a look at you how consumers are questioning traditional product application, and what color can mean with such little space.
The color trends for 2020/2021 allow for a mix of bold and subtle simultaneously. Look deeper into the palette and the sentiments for the upcoming seasons to drive your next color launch.
Start with these multi-purpose palettes providing your customers with a go-to that leaves them prepared for all-over color in just one product.
Shimmering Camellia Palette
This shimmering set of monochromatic powders creates custom looks for eyes, cheeks and all over the face. The use of Flamenco Summit Magenta showcases multifaceted effects that elevate the palette.
Shimmering Crème Color Palette
Mask-ara Madness
Another way to go bold in eye make-up has increasingly been to accentuate the lashes, many companies boasting lengthening and volumizing of their formulas. We challenge you to add color to those benefits. For those with darker skin tones, metallic gem tones on the lashes are sure to catch the eye! Like this formula which features a captivating Reflecks™ MultiDimensions Transforming Teal for an aquatic glass finish.
Prismatic Glass Mascara – Aqua
Suitable for customization of brows, lashes and hair, this mascara provides a glass-coat for an enhanced 3-dimensional look. Like stained glass, features are elevated through the use of Reflecks™ Truly Turquoise, Reflecks™ MultiDimensions Transforming Teal and Flamenco® Summit Aqua.
When Pop Art isn’t for Hue
Some just like the subtlety of shimmer and colors that complement their skin tones, in fact the markets for shimmers and tints are the largest across all color categories. Flamenco Effect Pigments create subtle, luminous effects with a wide range of iridescent colors.
Sprayable powder in a buildable warm yellow tone for desired level of intensity. Has an ultra-smooth feel and long-lasting power to keep fresh and comfortable all day long.
Enriched with Beauté By Roquette® DS 112, this cream eyeshadow seamlessly glides in just one swipe, brightening eyes in a golden-bronze without greasing or smudging.
Eye Brow Before You
Eyebrow styling has become even more of an interest to consumers, as they are more pronounced with less of the face showing. And consumers are paying attention and educating themselves as eyebrow category searches have increased 70% since mid-March 2020.
Eye-Con Brow Styler
A pencil that applies smoothly filling in brows while providing definition and thickness. In this pencil, Timica Terras deliver a subtle luster and universal brow color.
Eye Dare You to Be Bold
Consumers are shifting their canvas north to the eyes with bright, bold, and even dramatic looks. Fortunately, the palette for the upcoming seasons perfectly aligns both with dreamy and ethereal or brilliant and brooding, for pops of color that reflect the consumer’s outlook.
Cloisonne Pigments, Vibrant Raspberry and Orange, create the brilliant color behind these two formulas.
Eye-Con Brow Styler Paint Pen
A pencil that applies smoothly filling in brows while providing definition and thickness. In this pencil, Timica Terras deliver a subtle luster and universal brow color.
