Trends
The U.S. has diversified faster than what the Census Bureau had predicted by 2020, nearly 4 of every 10 Americans identify with a race or ethnic group other than white and the youth (those falling under adult age of 18 years) being the most diverse of the entire population
Ethical practices are among the top concerns for today's beauty consumers. Show your support through: Socioeconomic Partnerships Just as in depleting the resources of the earth as a whole, we have come to realize that when we remove these ingredients from communities, we not only deplete the resources but often the economic opportunities of [...]
Lip color has long held the top spot for color cosmetic sales due to its easy method of self-expression, but what happens when lips are no longer seen, rather hidden behind a mask? Take a look at you how consumers are questioning traditional product application, and what color can mean with such little space.
Connect with consumers on both a cost and eco-conscious level with Energy Consumption Products that allow for saving of energy are advantageous both environmentally and economically for yourself and your consumer, and as consumers are looking for ways to conserve the planet's resources and reducing energy waste, make this part of your story through our [...]
Changing the way you formulate can aid in consumer concerns for the products their purchasing and their impact on: Waste Reduction Single-use packaging and excessive plastic use are making consumers rethink the products they buy, this applies to pretty much everything from bottled water, to household items, and of course beauty products. With this, consumers [...]
Water is Earths greatest and most essential resource, let us show you why people are paying attention to: Water Conservation 90% of US consumers believe it is important to take concrete steps to reduce environmental impact when it comes to reducing water usage. This comes two-fold. First in the household, and second by manufacturers. Creating [...]
One of the ways to add sustainability to your brand story is through: Natural Ingredient Sourcing Not only are consumers paying attention to what is safe for them to use, but also what is safe for the environment relative to mitigating depletion of resources. This is the reason for the increased importance of sustainable label [...]
As each person is unique, so is what is important to them, especially in regards to the environmental impact of the consumer goods they purchase. Consumers are seeking full transparency from beauty companies on their sourcing methods, production, ingredients, and overall sustainability practices. As 47% feel the most important in purchasing a product is [...]
