Trends
One of the ways to add sustainability to your brand story is through: Natural Ingredient Sourcing Not only are consumers paying attention to what is safe for them to use, but also what is safe for the environment relative to mitigating depletion of resources. This is the reason for the increased importance of sustainable label [...]
As each person is unique, so is what is important to them, especially in regards to the environmental impact of the consumer goods they purchase. Consumers are seeking full transparency from beauty companies on their sourcing methods, production, ingredients, and overall sustainability practices. As 47% feel the most important in purchasing a product is [...]
The global dry shampoo market is winning from many positive factors. First and foremost dry shampoo has stimulated the interest of the thriving working-class community, globally, who are looking for hair products suitable for their hectic lifestyles. On-the-go beauty is a trending area that is growing by leaps and bounds.
Microbead-Free Waters Act Law In 2016, the Microbead-Free Waters Act of 2015 was signed into US law. The act prohibits the manufacture and introduction to the market of rinse-off cosmetics containing plastic microbeads. The intention is to phase out the manufacture of such products by 1 July 2017 with sales stopped by 1 July [...]
Real Men Buy Flowers’ has launched a disruptive flower webshop, which is said to “simplify the flower-buying process for men”. It caters to men by using their language and creating a simpler, easy-to-use solution. It makes sense, after all 35% of flower buyers are men!
Dry Shampoos continue to crash the daily shampoo-and-repeat party. Dry shampoos' slow rise to fame is attributed to an adjustment in their marketing message. Starting in 2006, dry shampoos focused on ease of use and UV protection. Now they are positioned as time savers, styling aids and tout free-from claims. Don't expect this rise [...]
