Dew the Earth a Solid
Travel Pack
The environmental impact of the beauty industry has become a topic of great discussion. Although many measures have been taken to increase sustainability, it takes truly innovative concepts to make a large and lasting impact. This kit aims to not only reduce packing waste, but increase water conservation efforts, highlight portability and demonstrate efficacy amongst novelty.
While the formulas in this kit are created without the use of water, they are also aimed at reducing the water needed during use. By including carefully selected, highly-effective ingredients that are concentrated, have a high water-holding capacity, or can provide a hydrating effect without the need for water, we have ultimately created efficient and compact alternatives to many products occupying the majority of shelf space today.
These value-added concentrated formats have the potential to produce a similar if not an increased number of uses per unit compared to their standard liquid counterparts. Outlasting the status quo of the current beauty market helps infer a cost benefit to consumers. Furthermore, with this approach, a reduction of turnover of products within retail locations could be achieved, making a bigger environmental impact for change.
Cut the cost of water
Moreover, using no water in the formula helps eliminate bulky products full of water, further reducing the shelf real-estate required, and reducing the product’s carbon footprint. Less water equates to less energy required for manufacturing and transporting, reducing greenhouse gas emissions.
Collectively the formulas featured below have accounted for:
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- the economic concern consumers are adjusting for
- the value-add and innovation that they are searching for
- the environmental impact which we all know is of utmost importance
Take time to consider what these formulas can help you achieve in your sustainability story!
Conserving Conditioner Bar
Conserve the health of your hair with this unconventional conditioner. This solid format also helps reduce resource use by conserving water both in the formulation and end-use application.
Rock Solid Body Lotion
Using this solid lotion won’t Hurt. Thoroughly rub along the skin Like a Rolling Stone for total skin Satisfaction! Packed with nourishing butters and oils, it prevents TEWL and introduces rich moisture to the skin.
Clay-rifying Mask Bar
This clay mask slides over the skin surface when activated with water, due to the introduction of avocado and coconut oils to prevent over-stripping and remain less tightening than traditional clay masks.
Sudsy Solid Shampoo
The sensorial properties of this bar aid in comparable foaming properties to traditional shampoo, resulting in denser and creamier foam. Mango butter provides structure while counteracting the drying effects of surfactants.
