“Real Men Buy Flowers”
Real Men Buy Flowers’ has launched a disruptive flower webshop, which is said to “simplify the flower-buying process for men”. It caters to men by using their language and creating a simpler, easy-to-use solution. It makes sense, after all 35% of flower buyers are men!
With Men’s toiletries being the fastest growing segment within the US Personal Care market (27.3% total value growth from 2015-2020), doesn’t it make sense to cater to their grooming aspirations and wallets too?
The #1 marketing question from our customers: How to market to men? Click and discover
So, Let’s Formulate
INCI: Vanillyl Butyl Ether
Can induce natural hair growth cascade through enhanced microcirculation and stimulation of key neurotransmitters. Serves as an anti-hair loss treatment by activating its functional vanillyl group, facilitates the delivery of nutrients to hair follicles, increases insulin-like growth factor (IGF-1) by stimulating the release of CGRP neuropeptide for the proliferation of hair stem cells.
INCI: Prunus Amygdalus Dulcis (Sweet Almond) Oil, Hydrogenated Vegetable Oil, Camellia Sinensis Leaf Powder
Loaded with epigallocatechin gallate (EGCg), Matcha’s anti-oxidant properties are over 65x stronger than the average fruit or vegetable, exhibiting some of the highest natural free radical scavenging activity. It also has a high content of polyphenols and Xanthines (such as Caffeine and Theobromine), offering natural anti-inflammatory and anti-irritancy benefits. Additionally, it helps protect against UV exposure from the sun, and shields the skin from premature aging due to the effects of city living.
INCI: Mentha Piperita (Peppermint) Leaf Cell Extract
Men’s scalp and hair are usually oilier than women’s, because men’s scalp contains more hair follicles, and thus more sebaceous glands, producing more sebum. Focusing on the mechanisms at the origin of hyperseborrhea, EtHAIReal Peppermint operates at the heart of the sebaceous glands by reducing the activity of the enzyme involved in the production of sebum-producing cells, 5 alpha-reductase. It also reduces the creation of free radicals and irritation in the hair bulb and the scalp. To do this, Naolys studied the effect of EtHAIReal Peppermint on the initial formation of free radicals (ROS) in the hair bulb, and also the formation of malhondialdehyde, a product of lipid peroxidation (oxidation of lipid membranes) in the scalp.
INCI: Glycerin, Water, Hydrolyzed Adansonia Digitata Extract
Specifically designed to address men’s skincare. Reduces over-production of Versica, inhibits MMP-12 production, clinically proven to improve viscoelasticity, reduce eyeballs and eye slackening, and decrease the appearance of deep wrinkles.
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