This soft-set consistency brings the boldest bits of glitter but still glides on smooth, delivering buildable sparkle that flashes ultra-glitter white, super-glitter white, pinpoint pearl, and shell-like iridescence. Appearing like the abalone (paua) shell interior, it shifts with the light but stays locked in place. The texture echoes sea moss gel—slick but not sticky, moist and cushiony, with just enough structure to hold its form. It spreads effortlessly, sets without drag, and wears weightless. No creasing. No flaking. No fallout. Just high-impact shimmer that stays put. Swipe it on lids, cheeks, or wherever the shell you want. Build it up, blend it out, and let it ride from beach days to after-hours. Festival-proof. Sweat-proof. Go raise some shell!

Actigum™ CS 11 QD (INCI: Sclerotium gum)

  • A 100% natural, biodegradable sclerotium gum that delivers a thick, elastic, jelly-like texture with smooth application
  • Ideal for creating translucent gel formats with excellent stability and suspension
  • Highly stable in a wide pH range (3-12)

Geogard® 221 (INCI: Dehydroacetic Acid (and) Benzyl Alcohol)

  • Globally approved preservative with broad-spectrum activity
  • Easy to work with and offers effective antimicrobial protection across a wide pH range (2–7)

Floraesters® K-20W Jojoba (INCI: Jojoba Esters)

  • Provides jojoba emolliency and oxidative stability to skincare and color cosmetics
  • Nongreasy, luxurious skin feel
  • Reduces skin dryness, roughness, and flakiness while increasing skin firmness
  • Excellent film-forming abilities

Benefits:

✔️ Bouncy, texture with smooth glide and buildable glitter

✔️ Transfer-resistant wear with no creasing, flaking, or fallout

✔️ Precise, mess-free application with no brush, suitable for targeted or broad application

PHASE TRADE NAME INCI NOMENCLATURE FORMULA %
A Water Water (aqua) 76.61
Glycerin Glycerin 5.00
Neutrol® MGDA Trisodium Dicarboxymethyl Alaninate 0.05
Actigum™ CS 11 QD Sclerotium Gum 1.50
B Floraester® K-20 W Hydrolyzed Jojoba Esters (and) Water 2.00
Geogard® 221 Dehydroacetic Acid (and) Benzyl Alcohol 1.00
Irish Moss in Glycerin Irish Moss Chondrus Crispus Extract 0.50
Reflecks® Pinpoints of Pearl Calcium Sodium Borosillicate (and) Titanium Dioxide (CI 77891) 6.67
SunSHINE® Ultra Glitter White Synthetic Fluorphlogopite (and) Titanium Dioxide (CI 77891) 2.00
SunSHINE® Super Glitter White  Synthetic Fluorphlogopite (and) Titanium Dioxide (CI 77891) 4.67