Powder-to-Cream Lip Powder with AEROSIL® R 812 S and SPHERILEX® 10 PC has a dry water effect and is the perfect way to color your lips! The formulation features AEROSIL® R 812 S is a fumed silica which provides effective rheology control in complex liquid systems. Water or dilute aqueous solutions can be converted to [...]
Powdered hair styling aid with AEROSIL® R 812 S Sequence Trade Name INCI Name % A Water ad 100 Preservative q.s. VP/VA copolymer 0.1 B AEROSIL® R 812 S Silica silylate 8.8 PROCESS Completely dissolve and mix preservative, and copolymer into water • Put all ingredients into a blender with AEROSIL® R 812 S and [...]
This Powdered Hair Styling Aid with Dry Water is an innovative formulation using Evonik’s “dry water” technology for a matte effect! This formulation features AEROSIL® R 812 S which is a fumed silica that has many applications in hair care products. This ingredient provides a volumizing effect to styling aids, and since Dry Water contains [...]
This Refreshing Powder Shampoo by Evonik is a dry shampoo based on Evonik`s unique “dry water” concept! This formulation features AEROSIL® R 812 S which is a fumed silica that has many applications in hair care products. This ingredient provides a volumizing effect to styling aids, and since Dry Water contains mostly an aqueous phase [...]
Dry Shampoos continue to crash the daily shampoo-and-repeat party. Dry shampoos' slow rise to fame is attributed to an adjustment in their marketing message. Starting in 2006, dry shampoos focused on ease of use and UV protection. Now they are positioned as time savers, styling aids and tout free-from claims. Don't expect this rise [...]
There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating.
The global dry shampoo market is winning from many positive factors. First and foremost dry shampoo has stimulated the interest of the thriving working-class community, globally, who are looking for hair products suitable for their hectic lifestyles. On-the-go beauty is a trending area that is growing by leaps and bounds.
The scalp like any part of the skin is subject to dryness, scaling, itching, acne, and irritation from heat, friction from combing, or product application. The scalp deserves its own tender loving care.
According to the Pew Research Center, the U.S. Asian population grew 72% between 2000 and 2015 (from 11.9 million to 20.4 million), the fastest growth rate of any major racial or ethnic group.
