Taking away the taboos means creating products that excite within todays biggest drivers, categories that we previously didn’t talk about or widely innovate for. That’s all changing now! Take a look at what each one is, the drivers and formulas to get you started.
Over Consumption
o·ver·con·sump·tion/ noun: the action or fact of consuming something to excess
Consumers are concerned about over-consumption in the beauty industry due to the impacts on natural resources, the environment, their finances, society, and overall well-being.
Intimate Care
in·ti·mate care /ˈin(t)əmət ker/ compound noun: specific hygiene and maintenance practices and products for preserving cleanliness, comfort, and health of areas associated with bodily functions or intimacy.
These products are increasingly positioned within the beauty category rather than being solely categorized as over-the-counter (OTC) or medical products thanks to increased interest and concerns from today’s consumers.
Tattoo Care
tat·too care /taˈto͞o ker/ compound noun: steps taken to safely heal, protect, and maintain the look of body art.
Self-expression, acceptance, aesthetic enhancements, and convenience are among some of the highest reasons for the increase of tattoos in the beauty space. With this increase, various forms of care are necessary.
