Trends
Ethical practices are among the top concerns for today's beauty consumers. Show your support through: Socioeconomic Partnerships Just as in depleting the resources of the earth as a whole, we have come to realize that when we remove these ingredients from communities, we not only deplete the resources but often the economic opportunities of [...]
Americans are among the most stressed-out populations globally, in fact over 20% higher than the rest of the world.
"Maskne": The irritation and acne caused by the friction and continuous wear of a face covering, such as a Mask. This single word has become a condition of the pandemic, and a breakout search term on Google since the beginning of May. No pun intended. People everywhere are looking for ways to not only treat, but also prevent the effects [...]
Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest:
There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating.
Clean Beauty has become a bit of a Buzzword, and rightfully so, as this term has become a breakout search query on Google since October 2019, and is expected to generate $25 billion dollars by 2025. But, the definition isn’t as squeaky clean as consumers would like it to be. So, what is it that they are really looking for?, what is their definition of “clean”?, are they even sure?. Let’s strip it down.
We get what you are going through in your efforts to deliver UV protection, SPF boosting benefits, and a sensory profile that pleases your consumers, while complying with regulations in the face of imminent re-formulation demands. Today, you can find the answers you are looking for here. Let’s get started!
Connect with consumers on both a cost and eco-conscious level with Energy Consumption Products that allow for saving of energy are advantageous both environmentally and economically for yourself and your consumer, and as consumers are looking for ways to conserve the planet's resources and reducing energy waste, make this part of your story through our [...]
Changing the way you formulate can aid in consumer concerns for the products their purchasing and their impact on: Waste Reduction Single-use packaging and excessive plastic use are making consumers rethink the products they buy, this applies to pretty much everything from bottled water, to household items, and of course beauty products. With this, consumers [...]
Water is Earths greatest and most essential resource, let us show you why people are paying attention to: Water Conservation 90% of US consumers believe it is important to take concrete steps to reduce environmental impact when it comes to reducing water usage. This comes two-fold. First in the household, and second by manufacturers. Creating [...]
