Don’t’ Sleep on Overnight Beauty
Unwinding is an important part of a healthy nighttime routine, allowing you to fall asleep faster and remain in a state of rest.
Promoting Partnerships with the Communities who Provide our Natural Ingredients
Ethical practices are among the top concerns for today's beauty consumers. Show your support through: Socioeconomic Partnerships Just as in depleting the resources of the earth as a whole, we have come to realize that when we remove these ingredients from communities, we not only deplete the resources but often the economic opportunities of [...]
Chill Generation
Americans are among the most stressed-out populations globally, in fact over 20% higher than the rest of the world.
Maskne: The Impact of Constant Contact
"Maskne": The irritation and acne caused by the friction and continuous wear of a face covering, such as a Mask. This single word has become a condition of the pandemic, and a breakout search term on Google since the beginning of May. No pun intended. People everywhere are looking for ways to not only treat, but also prevent the effects [...]
Soak Up These Bath Time Trends
Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest:
Don’t Sweat the AP/DEO Market
There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating.
Carnival of Color for Eye Cosmetics
Lip color has long held the top spot for color cosmetic sales due to its easy method of self-expression, but what happens when lips are no longer seen, rather hidden behind a mask? Take a look at you how consumers are questioning traditional product application, and what color can mean with such little space.
Clear Concepts for Clean Beauty
Clean Beauty has become a bit of a Buzzword, and rightfully so, as this term has become a breakout search query on Google since October 2019, and is expected to generate $25 billion dollars by 2025. But, the definition isn’t as squeaky clean as consumers would like it to be. So, what is it that they are really looking for?, what is their definition of “clean”?, are they even sure?. Let’s strip it down.
Formulate Multi-Functional and Effective Sun Care Products
We get what you are going through in your efforts to deliver UV protection, SPF boosting benefits, and a sensory profile that pleases your consumers, while complying with regulations in the face of imminent re-formulation demands. Today, you can find the answers you are looking for here. Let’s get started!
Marine Beauty Grow your Know
Beauty products with natural ingredients from “under the sea” are having a high tide of popularity these days. Ocean inspired formulations using the very best ingredients from our life-giving oceans, is our primary focus on this segment of Grow your Know. Consumers are “surfing” online for marine-inspired products that focus on sustainability, waterless beauty, and the ever-growing superfood trend.
