"Maskne": The irritation and acne caused by the friction and continuous wear of a face covering, such as a Mask. This single word has become a condition of the pandemic, and a breakout search term on Google since the beginning of May. No pun intended. People everywhere are looking for ways to not only treat, but also prevent the effects [...]
Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest:
There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating.
Lip color has long held the top spot for color cosmetic sales due to its easy method of self-expression, but what happens when lips are no longer seen, rather hidden behind a mask? Take a look at you how consumers are questioning traditional product application, and what color can mean with such little space.
Clean Beauty has become a bit of a Buzzword, and rightfully so, as this term has become a breakout search query on Google since October 2019, and is expected to generate $25 billion dollars by 2025. But, the definition isn’t as squeaky clean as consumers would like it to be. So, what is it that they are really looking for?, what is their definition of “clean”?, are they even sure?. Let’s strip it down.
Free-from claims have become cryptic, without regulations, the US has entered into an overbearing circumstance of "No-Nos". Below are only some of the highly used ones, the lists that exist are extremely involved and can get quite complex. Keep in mind that in the EU they have in place regulations on Cosmetic Claims, such [...]
Glossary Content: Hormone/Endocrine disruptors: Are substances that can interfere with endocrine (or hormonal) systems. The disruption of this system can cause tumors, birth defects, and developmental disorders. Aka. hormonally active agents, endocrine disrupting chemicals, or endocrine disrupting compounds Eco-toxicity: Harmful to the environment and ecosystems. Mainly due to the ingredient being toxic or Non-biodegradable Carcinogen: [...]
Consumers are being encouraged to exercise their bodies and brains, and beauty brands will formulate products to help them in their quest for health and fitness. Makeup and gym bags are equipped and ready to be filled with innovative products that are easy to use, have multi-purpose functionality, and create a sense of speed and recovery after a workout at the local gym.
We get what you are going through in your efforts to deliver UV protection, SPF boosting benefits, and a sensory profile that pleases your consumers, while complying with regulations in the face of imminent re-formulation demands. Today, you can find the answers you are looking for here. Let’s get started!
Natural and Free-From are the Newer Oral Care Norms With consumers looking to make a shift towards more natural formulations that are effective and safe, the trend towards using botanical extracts in oral care in the US has risen to 46.9% up from only 23% in 2017. Additionally, all-natural claims have risen to 61.5% in [...]
