Soak Up These Bath Time Trends
Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest:
Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest:
The global population is becoming increasingly more aware of the effect of greenhouse gases, and moreover the sources of these gases. In an overall stance to become more environmentally conscience through responsible consumption, consumers are looking at producers to improve what is available to them.
According to the Pew Research Center, the U.S. Asian population grew 72% between 2000 and 2015 (from 11.9 million to 20.4 million), the fastest growth rate of any major racial or ethnic group.