2022-09-01T10:58:00-04:0027th August 2021|

Curl, I’m Not Playing with You

There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry.

2023-05-11T09:20:28-04:0022nd February 2023|

Distilled – Autumn Winter 2024 beauty & color trends

Distilled Autumn/Winter 2024 emulates the essence of water with calming colors, caring textures, and prismatic effects that bring an overall sense of serenity. Reflecting light, water puts on a visual performance that both stimulates and soothes as it glistens. The ability to relax and restore brings us closer to Youtopia (a state of mind, a state of growth, and a state of peace), stripping away the weight of life, so that we can see our pure selves more clearly and distill what truly fulfills us.

2021-12-20T13:41:23-05:0020th August 2018|

Do You Dry Shampoo?

  Dry Shampoos continue to crash the daily shampoo-and-repeat party.  Dry shampoos' slow rise to fame is attributed to an adjustment in their marketing message. Starting in 2006, dry shampoos focused on ease of use and UV protection. Now they are positioned as time savers, styling aids and tout free-from claims. Don't expect this rise [...]

2023-01-02T15:11:05-05:004th November 2020|

Don’t Sweat the AP/DEO Market

There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating.

2021-12-28T09:13:12-05:0019th February 2019|

Dry Shampoo: Departing the Norm

The global dry shampoo market is winning from many positive factors. First and foremost dry shampoo has stimulated the interest of the thriving working-class community, globally, who are looking for hair products suitable for their hectic lifestyles. On-the-go beauty is a trending area that is growing by leaps and bounds.

2023-08-28T11:33:17-04:0025th August 2023|

First light luminous kit

This kit elevates the Day and Night Skin Care routine for the face and body. It features active ingredients that go beyond surface level to create prototypes of luxurious textures that foster renewal and lasting protection, while comforting the skin. Featuring the following formulations: Milk Cleanser Cleanse and softens [...]

2022-03-10T13:19:04-05:0016th November 2018|

Formulating for Men, Why and How?

Real Men Buy Flowers’ has launched a disruptive flower webshop, which is said to “simplify the flower-buying process for men”. It caters to men by using their language and creating a simpler, easy-to-use solution. It makes sense, after all 35% of flower buyers are men!

2023-12-01T13:00:34-05:001st April 2021|

Formulating Natural Shampoo Bars

Shampoo bars (aka Solid Shampoo) that help to reduce waste and water usage, and offer a new hair cleansing experience are starting to raise consumer interest. We have what you need to create exciting shampoo bar products, let’s start here:

2024-02-25T19:25:47-05:0026th August 2021|

Help the Scalp

The scalp like any part of the skin is subject to dryness, scaling, itching, acne, and irritation from heat, friction from combing, or product application. The scalp deserves its own tender loving care.

2022-04-26T15:52:23-04:0015th October 2019|

High Waste is of High Concern to Consumers

Changing the way you formulate can aid in consumer concerns for the products their purchasing and their impact on: Waste Reduction Single-use packaging and excessive plastic use are making consumers rethink the products they buy, this applies to pretty much everything from bottled water, to household items, and of course beauty products. With this, consumers [...]

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